We’ll kick the training off with a summary of why we’re meeting and the purpose of the summit. Our biography exercise will help to break the ice and show participants how to create a biography to build upon shared values followed by a coffee break. After our break, we’ll dive into a session on consumer listening and a pesticide messaging overview.

• 9:30 - 10:00 - Welcome and Antitrust, Gen O'Sullivan & Sarah Macedo, CropLife America
• 10:00 - 10:30 - Top Ten Bios, Becca Meredith, CropLife America
• 10:30 - 10:45 - Break
• 10:45 - 12:00 - Consumer Listening/Messaging Overview, Gen O'Sullivan, CropLife America