Your effectiveness as an advocate is all about how you interact, connect, and empathize with people. We'll share often-overlooked tips and tricks that can help you better engage with your audience. You'll learn how to share your message through effective storytelling.

• 1:00 - 2:30 pm - How to Tell Your Story, Gen O’Sullivan, CropLife America & Aimee Hood, Bayer
• 2:30 - 2:45 - Break
• 2:45 - 3:15 - Bridging to Better Conversations
• 3:15 - 4:15 - Break-out groups
• 4:15 - 5:00 - Social Media, Chris Turner, Thoroughbrand
• 5:00 - 5:15 - Wrap-up, Sarah Macedo, CropLife America